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Attract New Customers to Your Website With Source

Incredible educational content for your travel business (and built-in promotion)

This done-for-you article for your blog or website will attract and educate your ideal customers.

Are You Producing Travel Blog Content That Just Isn't Working?

Attract New Customers to Your Website With Source

The blog post or article you spent a week creating, complete with gorgeous graphics and a clever call-to-action, didn’t drive traffic — let alone bookings. And now you're struggling to justify why you made all that effort in the first place.

Sound familiar?

This all-too-familiar scenario is the curse of a poorly-executed content strategy. Content is king, except when it isn’t. Your unread blog post isn’t helping with search, growing your subscriber list, or generating leads for your sales team.

Three things have to happen for your blog to do its job:

  1. The right audience need to see it—and be interested enough to click through.
  2. It needs to hold the reader’s attention beyond a sentence or two with the promise of value (questions answered, problems solved).
  3. The CTA must make it easy and worthwhile to “seal the deal.”

Drop the ball at any point and your blog post is dead on arrival.

If that’s ever happened to you — and honestly, it happens to everyone — take heart. You can turbocharge your travel blog content and unlock return on investment with these three surefire steps.

 

Step 1: Create Intrigue - Get the Right Content to the Right People

Write Travel Blog Content that Delivers ROI: 3 Steps to Boost Conversions

You can write travel blog content in one of two ways: Pick topics that interest you or topics that interest your readers — and you don’t need a degree in marketing to know which ones get better results.

Of course, you need to actually know your target audience before you can identify the topics that interest them. And to know them, you need answers to the following questions:

Once you’ve nailed down your audience and identified high-value topics, you’re halfway to creating intrigue. The next step is crafting a headline that compels them to click.

Write Travel Blog Content that Delivers ROI: 3 Steps to Boost Conversions

Marketing genius David Ogilvy once noted that five times as many people read a headline as read the body of your piece, so writing a killer headline is 80% of your job.

Research shows a good headline can increase traffic and social shares by 500%. In fact, most people decide to share an article based on the headline alone, as Neil Patel noted in his terrific post on writing effective headlines.

Key headline takeaways for your next travel blog post:

 

Step 2: Build Engagement - Learn to “Grease the Chute”

Write Travel Blog Content that Delivers ROI: 3 Steps to Boost Conversions

The Perpetual Traffic podcast team coined the phrase “grease the chute” to describe the process of getting readers to “slide” down the post and land on your call to action.

It starts with an emotional hook — something your reader relates to — and leads gently to conversion.

Your introduction is the logical place to sink your hook; it should work hand-in-hand with your headline to suck in the reader and create “sticky” content. The headline gets the click, but the intro gets engagement.

How can you stir some emotion to grease the chute? Try these examples:

Sometimes the key is a fresh approach; anyone can write a blog post detailing the cheapest ways to travel the Continent, but few will write about how to make the travelling fun.

Check out this post on travel card games we created for The Leap for a new twist on gap-year travel. Just be relatable and look for ways to solve your readers’ problems. You can’t go wrong with a timely how-to post.

Finally, don’t overlook the mechanics of an engaging blog post.

Are you formatting your post for easy readability with attractive images and graphics that illustrate your points and clarify concepts?

Keep these three tips in mind:

  1. Most readers skim your content, looking for the details that matter to them. Make it easy for your audience to find the most important information.
  2. Your subheadings make or break your post, so give them the same attention you give your headline. When readers glance through your post, your subheadings should tell a compelling story.
  3. Aim for readability with short paragraphs, simple words, and plenty of bullet points.

 

Step 3: Land Softly - Make It Easy to Convert

Write Travel Blog Content that Delivers ROI: 3 Steps to Boost Conversions

If you’re trying to do marketing for your travel business, you'll know that sinking feeling...

Let’s be honest: blog posts work best at the top of the content marketing funnel.

They’re great for education, brand awareness, and customer acquisition. Blog posts nudge readers toward conversion — they don’t push.

That means talking less about you and your brand and more about your customers and their interests and needs. It means solving their problems and creating a sense of trust, authority, and relationship with your brand. It means keeping them on your site by giving them reasons to click around and read more content.

It’s about nurturing your contacts as you move them through the funnel. And ultimately, it means offering them something of value when you ask them to act.

How does that look in practice?

Finally, when it’s time to convert, keep it simple and follow these research-based best practices:

  1. Design a user-friendly contact form with easy-to-read labels and appropriately sized input fields.
  2. Only collect the minimum information necessary. Dropping the number of fields from four to three can boost conversions by 50%.
  3. Don’t insist on a phone number. Quicksprout discovered that 37% of readers abandoned forms that required one, and conversion rates nearly doubled when phone numbers were optional.
  4. Focus on “action” in your CTA. Avoid the word “submit” and use language that works in context, such as “Get my eBook” or “Watch the video” or “Sign me up.” Don’t forget to A/B test to maximize your results.

Remember: a great headline plus a compelling hook means more traffic and better engagement — and better engagement leads to conversions, the key to return on investment...

 

 

Introducing Source, a Done-for-You Travel Content Asset

If all of this sounds great, and you’re thinking…

‘Great, but where do I start doing something like this in my travel business?’

Then I’ve got good news for you.

Today I want to offer you the chance to have all of this done for you, from the research and writing of the topics all the way through to the publication on your website, adding relevant citations, links and images AND ongoing promotion using a range of leading tactics.

When we’re done, you’ll have a industry-leading content asset on your website that attracts and educates an endless stream of your ideal customers to your travel company’s website.

You get access to all our expertise on how to improve your marketing, you get a handwritten report about your company and customers, and you get a live article on your website that will get your seen by people who will want to buy from you.

The whole process takes four weeks, we charge a one-off fee of £625 / $800 / €750, and the idea is that if we can help you close even a handful of extra bookings then this process will more than pay for itself.

 

 

How It Works

1. Research & Strategy
Attract New Customers to Your Website With Source

The essential first step in our process (which you won’t get from just hiring a ‘writer’) is deep customer research and strategy.

Our goal is to help you make a real connection with people who will become your customers and educate around the problem areas that your company deals with.

We come prepared with a list of questions and dive deep into learning everything we can about your business, your customers and your past sales.

The idea is to get as much information from you as possible, in as short a time as possible, to be able to create marketing headlines and content that properly exposes your customers' 'inside reality' to the world.

In particular we look to clearly define:

With the Source package, you’ll get a shortlist of three well-researched topics for your article.

 
2. 3-Step Content Creation
Quality is key with the educational travel content we produce for you. That’s why we’ve built a team of professional copywriters who are experts in both their craft and the travel industry.

Attract New Customers to Your Website With Source

Quality costs more, but quality is what you need!

Authorship for the finished article is attributed to you or someone in your team as the public face of your content marketing efforts.

Of course, this is all designed to be 100% hands-free. We’re seriously good at this stuff, so if you want to let us just get on with it, that’s what we’ll do.

But if you’d like more involvement, that’s also great. You’ll have comprehensive involvement in each stage of the content creation process, which consists of three stages of development.

The process is designed to ensure that, as a customer, you're happy with the voice and content of each and every article. The process always follows the same format:

  1. We send you a set of 3 headlines for approval, based on our research process. You give us feedback which we incorporate and sign off.
  2. We send you an outline of the article for approval. You give us feedback which we incorporate and sign off.
  3. We send you a preview of the article for approval at least one week before the planned publication date. You give us feedback which we incorporate and sign off.

 
3. Publication & Promotion

Attract New Customers to Your Website With Source

As well as taking care of all the formatting and editing of the text, we’ll enrich your article by adding supporting citations, links, images and videos to support it and create a truly multimedia experience before we hit ‘publish’.

We publish the completed article on the agreed publication date, and start promoting it immediately with an enhanced content promotion process we’ve developed over four years of marketing in the travel industry.

This includes:

 

 

Don’t Just Take Our Word for It!

10x Travel Testimonials

10x Travel Customers

 

 

What It Costs

The Source package has a one-time, all-inclusive fee of £625 / $800 / €750.

 

 

What Happens Now

  1. You can pay in GBP here or pay in USD here to order this package, with options to pay by credit card or debit card.
  2. We’ll send you a questionnaire to complete
  3. Once you’ve filled in the questionnaire, send it back to us and we’ll get to work

 

 

100% Satisfaction Guarantee

30-day-banner

All the work is done for you (this is going to give you your time back, not take it away) and will continue to provide benefit to your business for years to come.

In fact, we’re so sure that you’ll see a concrete result from this offer that we back it with a 30-day, no-questions-asked money-back guarantee.

We want you to invest in content marketing knowing you will be fully satisfied. So if for any reason you’re not completely satisfied with the service, we will completely refund your order or offer you a full do-over at no extra charge.

With that kind of guarantee, we hope you'll agree this investment is a no-brainer.

Because, when you think about the bigger picture of marketing your business and getting more bookings...

How much will it cost you to do nothing?

10x Travel • Content Marketing for Travel Companies